1. Introduction

Action Health Incorporated (AHI) is a non-profit organization committed to creating opportunities for young people’s successful transition to productive adulthood. Since its establishment in 1989, AHI has served as an advocate and catalyst for creating better life options for young people in Nigeria.

In 2024, AHI, with support from UNFPA and UNESCO, launched SoftLife247 (www.softlife247.com), a digital learning platform that provides Nigerian adolescents and young people aged 10–24 with accessible, age-appropriate Comprehensive Sexuality Education (CSE) and Sexual and Reproductive Health and Rights (SRHR) content.

AHI is issuing this call to identify and select fifteen (15) youth influencers and youth advocates across five states – Lagos, the Federal Capital Territory (Abuja), Cross River, Borno and Kaduna – who will be trained and supported to promote Comprehensive Life Skills Education (CLSE) using social media and peer-led campaigns. Their work will help to normalize conversations about sexual health, rights and empowerment, and direct young people, especially those out of school

Please note: this is a call for applications into a capacity-building and youth advocacy programme. It is not a commercial influencer contract, and applicants are not required to submit a fee or budget proposal.

2. Context and Rationale

Young people increasingly rely on social media as their primary source of information, education and community. Much of the sexual and reproductive health content they encounter online is inaccurate, sensationalized or stigmatizing, while many adolescents – particularly those who are out of school – have few trusted adults or services to turn to with their questions.

Youth influencers and peer advocates are trusted voices among their age group. When they are well informed, they can correct misinformation, model respectful conversations about bodies, relationships, consent and rights, and connect their peers to reliable resources and youth-friendly services. Combining online content with offline, peer-led engagement in tertiary institutions and communities also ensures that young people with limited internet access are reached.

This activity contributes to the programme output on enhanced capacity to use digital and other innovative solutions for advocacy and demand creation for the roll-out of the international technical and programmatic guidance on out-of-school CLSE.

3. Goal and Objectives

Goal: To build a network of trained youth influencers and youth advocates who use social media and peer-led campaigns to normalize conversations about sexual health, rights and empowerment, and drive adolescents and young people to accurate CLSE content on SoftLife247.

Objectives:

• Strengthen the knowledge and skills of 15 youth influencers and youth advocates on CLSE, SoftLife247 and programme monitoring and reporting.
• Reach and engage at least 1,500 adolescents and young people with CLSE information through digital and peer-led (offline) activities.
• Increase registration, learning-track completion and certification on SoftLife247.
• Counter misinformation and stigma around sexual and reproductive health and rights among young people.
• Link young people to youth-friendly services, helplines and other reliable resources.

4. Programme Activities

Selected youth influencers and youth advocates will take part in the following activities:

1. Virtual capacity building: A virtual training on CLSE and the SoftLife247 platform, followed by a session on programme monitoring, evaluation and reporting.
2. Peer-led campaigns: Trained influencers will reach young people offline, including campus engagement in at least two (2) tertiary institutions per state, as well as youth clubs, community and faith-based youth groups and other youth spaces.
3. Webinar series: Influencers will help to mobilize young people for, and where selected, serve as co-hosts or panellists in, a series of webinars on CLSE and SoftLife247 linked to international observances such as the 16 Days of Activism against Gender-Based Violence and World AIDS Day.

Specific deliverables, content calendars, and reporting templates will be agreed at the training.

5. Target Audience

The primary audience is adolescents and young people aged 10–24 across Nigeria, with a focus on the five programme states and on out-of-school young people.

6. Engagement Period and Support Provided

The engagement will run for three (3) months from the date of the training. Selected participants will receive:

•  Virtual training on CLSE and SoftLife247, plus training on monitoring and reporting.
• Branded advocacy package and CLSE learner’s handbook.
• A fixed monthly stipend, including data support, subject to satisfactory monthly reporting.
• A certificate of participation on successful completion of the engagement.

7. Eligibility Requirements

Applicants must:

• Be a Nigerian young person aged 18–30 years, resident in, or with a strong active network in, one of the five programme states.
• Apply under one of two categories:
  • Youth influencer/content creator – a minimum of 1,000 followers or subscribers on at least one major platform (Instagram, TikTok, X, Facebook, YouTube or WhatsApp Channels), with a substantial share of the audience aged 13–24.
  • Youth advocate – an active member or leader of a youth network, student association, youth club, community or faith-based youth group or youth-serving organization, with demonstrated peer education or advocacy experience.
• Have a demonstrated interest or experience in SRHR, CLSE, gender equality, HIV prevention, mental health, or youth development.
• Have a public content history consistent with respectful, non-discriminatory, and age-appropriate communication.
• Have reliable access to a smartphone and the internet, and be available for the full three-month engagement, including the training and monthly review meetings.
• Be willing to sign and comply with AHI’s Code of Conduct and Safeguarding Policy.

Young women, young persons with disabilities, and young people from marginalized or left-behind groups are strongly encouraged to apply.

8. Application Requirements

Interested applicants should submit a single application (PDF or Word, maximum three pages plus attachments) containing:

Profile Information

• Full name, influencer or brand name (if any), age, state of residence, phone number, and email address.
• Category applied for (youth influencer or youth advocate)
• Social media handles with links, and youth networks or organizations you belong to.

Audience and Reach

• Screenshots of platform analytics for the last 90 days showing followers, reach, impressions, and engagement rate.
• Audience demographics (age, sex and location) where available.
• For youth advocates: a description of offline reach (e.g., groups, campuses or communities you engage regularly and approximate numbers).

Motivation and Understanding

• A statement of motivation (maximum 300 words) explaining why you want to promote CLSE and what you understand by CLSE.

Content and Peer Engagement Ideas

• One sample content concept, such as a post caption with visual description or a 60-second video script, on a CLSE topic of your choice, showing how you would direct young people to SoftLife247.

Past Experience

• Links to two or three pieces of past content or campaigns on social, health or youth development issues, with results achieved where available.

A copy of a valid means of identification will be requested from selected applicants only, at the engagement stage.

9. Evaluation and Selection

Applications will be assessed on the following criteria:

Shortlisted applicants will be invited for a brief virtual interview, and only shortlisted applicants will be contacted.

10. Deliverables

Selected Influencers and Content Creators may be required to deliver:

• Educational social media posts.
• Stories and interactive polls.
• Live sessions or webinars.
• Monthly performance reports.
• Final campaign impact summary.

11. Expected Outcomes

• Increased knowledge of CLSE among adolescents and young people in Nigeria.
• At least 20,000 adolescents and young people engaged with CLSE information through digital and peer-led activities.
• Increased registrations, learning-track completion and certificates on SoftLife247.
• A network of youth influencers and youth advocates with strengthened capacity to promote accurate CLSE knowledge.

12. Submission Instructions

Applications must be submitted via https://forms.gle/dptFdRMh1TWR7J658  on or before 5:00 pm (WAT), October 16, 2026.

13. Questions and Clarifications

Applicants may submit questions regarding this call to procurements@actionhealthinc.org. Responses to all questions will be shared with all applicants.

14. Disclaimer

Action Health Incorporated (AHI) reserves the right to accept or reject any application, in whole or in part, and to cancel this call at any time without prior notice. The issuance of this call does not constitute a commitment to award an engagement. AHI does not charge any fee at any stage of the application or selection process.